During the past few weeks, Weather Shield® Windows & Doors has been giving its window dealers a glimpse into the future of Weather Shield – a “ReInvented” Weather Shield. Behind the ReInvented campaign is the launch of three new product lines, new advancements in those products’ foundational technology, an improved value proposition for homeowners and an overall sense of renewed momentum.
“Our ongoing commitment to innovation and new products are at the heart of our company and have been for 57 years,” said Mark Schield, vice president of Weather Shield. “This summer, the industry will see noticeable changes in Weather Shield – changes that we’re confident will keep our business and our dealers’ businesses strong. The ReInvented campaign represents new products and marketing, and much more. ‘ReInvented’ captures the idea behind changes we’re making to streamline manufacturing and continuously improve our quality. It points to our confidence in the company and our investment in the future. It signifies a renewed momentum and positive steps forward.”